This section has been put together to help you turn a concept and/ or idea into a business by:

• Helping you to take a new concept or existing business and develop it into a new or enhanced product or service.

• Showing you how to do research so you can understand who your competitors are and how to market/develop/ price your offer.

• Explaining why the 4 Ps (Product, Price, Promotion and Place) are the key to building, fixing and expanding your business.

• Simplifying key business concepts so you can make informed decisions about your current or potential business.