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This section has been put together to help you turn a concept and/ or idea into a business by:

• Helping you to take a new concept or existing business and develop it into a new or enhanced product or service.

• Showing you how to do research so you can understand who your competitors are and how to market/develop/ price your offer.

• Explaining why the 4 Ps (Product, Price, Promotion and Place) are the key to building, fixing and expanding your business.

• Simplifying key business concepts so you can make informed decisions about your current or potential business.

This section has been put together to help you fix up your existing business or redevelop that original concept and transition into something a little more successful. To get started we need to go back to the basics so we’ll be covering the following: 

• Help you to improve on an existing concept or existing business and successfully transition into something new 

• Showing you how to do research so you can understand what has changed, key concepts that may have been missed, understanding your customers and competition and how this flows through to marketing/ developing/ pricing your offer. 

• Explaining why the 4 P’s (Product, Price, Promotion and Place) are the key to building, fixing and expanding your business 

• Simplifying key business concepts so you can make informed decisions