Start to Build

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This guide has been put together to help build your small business by:

  • Introducing and explaining the 4 P’s (Product, Price, Promotion and Place) and why they are the key to building your business

  • Introducing concepts such as the product lifecycle, roadmap and how to effectively sell to your customer

  • Showing you how to conduct research so you can understand, whether your idea will work, who your competitors are, how best to position your business and what motivates your potential customers

  • Simplifying and stepping out key business concepts and providing practical examples

Fix Up and Grow

This guide has been put together to help you fix up and grow your existing small business by looking at why:

  • Conducting business research is key to understanding what has changed for your customers

  • Revising the 4 P’s (Product, Price, Promotion and Place) is critical to getting you back on track

  • Looking at where on product lifecycle your offer sits and how you may need to alter your product to reflect those changes

  • What other small businesses have learnt and how they’ve adapted successfully

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Start to build
Start to build
A$5.00

This section has been put together to help you turn a concept and/ or idea into a business by:

  • Helping you to take a new concept or existing business and develop it into a new or enhanced product or service.

  • Showing you how to do research so you can understand who your competitors are and how to market/develop/ price your offer.

  • Explaining why the 4 Ps (Product, Price, Promotion and Place) are the key to building, fixing and expanding your business.

  • Simplifying key business concepts so you can make informed decisions about your current or potential business.

Fix up and Grow my business
Fix up and Grow my business
A$5.00

This section has been put together to help you fix up your existing business or redevelop that original concept and transition into something a little more successful. To get started we need to go back to the basics so we’ll be covering the following: 

  • Help you to improve on an existing concept or existing business and successfully transition into something new 

  • Showing you how to do research so you can understand what has changed, key concepts that may have been missed, understanding your customers and competition and how this flows through to marketing/ developing/ pricing your offer. 

  • Explaining why the 4 P’s (Product, Price, Promotion and Place) are the key to building, fixing and expanding your business 

  • Simplifying key business concepts so you can make informed decisions